About Highway Cycles

Our flagship bicycle shop in Hertford, now open since March 2012, aims to provide you with all of your cycling needs. We invite you to come and view our products and let us guide you to your perfect bike.

We stock a wide range of the most popular bike brands, including Trek, Marin, Frog, Moustache, Brompton, Riese & Muller, Benno, Tern, and Electra, and in 2019 our dedicated and fully stocked electric bike showroom area opened; A dedicated bicycle and e-bike showroom fully stocked with only the very most special, pioneering bike brands. We have a bicycle or e-Bike to suit your needs - everything from E-MTB to Urban and Cargo bikes. Pop down and demo some models!

We believe in the traditional values of excellent service and good quality products, and with our emphasis on customer service we are now receiving second-generation clientèle from our original customers. We aim to provide the highest level of professional service, combining our expertise with enthusiasm, and the ability to listen to what the customer really wants. Our dedicated staff are always on hand to offer help and advice when required.

Our shop is staffed by experienced and enthusiastic cyclists who will be able to assist whether it is a repair, advice or a new bike sale, we would love to help you with any needs you may have. (Please note all workshop work needs to be booked in advance.)