Project One | Trek Bikes
"Anyone can have a bike. Project One gives you something bigger – a bike that’s entirely your own."- Trek Bikes
Highway Cycles are proud to only be a Trek dealer, but a Project One dealer. In Trek's own words - Project One custom bike programme lets you design every detail of your dream ride, then brings your vision to life with the skill that only the most experienced artists and builders can offer.
Why buy a Project One?
When it comes to the quality of Project One bikes, we stick to a hard and fast standard – perfection. Every Project One is designed and built with meticulous attention to detail and will not leave the building until several multi-step inspections have occurred. You expect the best, we guarantee it.
Hand painted, hand assembled, one by one. That’s how our team of gifted designers, builders and painters craft every Project One bike. Good things take time, and remarkable things take talent. We’ll invest a healthy dose of both. Because this is personal – not just for you, but for the craftsmen dedicated to making your dream bike a reality.
Every Project One bike is built to order, and hand assembled with care. There’s no mass assembly line, no boxed-up bike waiting to be purchased. The process begins when you design your dream ride, and each step is executed with you in mind. Your bike will be put together piece by piece, start to finish, by someone who wants to astound you.
(Why buy a Project One is taken from Treks Project One site)